Find the answer before your competitor does.
MarketPour gives beverage-alcohol teams fast, verifiable answers — label compliance, winery and market data, and distributor intelligence — replacing PDFs, state portals, and spreadsheets with one searchable platform.
A MarketPour by bw166 product. Modern bev-alc market intelligence, built inside two decades of beverage-alcohol expertise.
Built for beverage-alcohol professionals
2.3M+
COLA label records
11,800+
North American wineries
Daily
regulatory updates
20+ yrs
bev-alc expertise, via bw166
One platform for beverage-alcohol intelligence.
PourLabel is live and purchasable today. The WineBusiness Analytics suite — winery data, market analytics, and distributor intelligence — is on the platform from the WBA acquisition.
From the WBA acquisition
WineBusiness Analytics
Winery Database
The North American winery database, built for prospecting.
Learn more →Distributor Market Service
Distributor intelligence, mapped to your route to market.
Learn more →Backed by bw166
Built inside two decades of beverage-alcohol expertise.
MarketPour is the modern SaaS expression of what bw166 has represented in beverage-alcohol intelligence for more than twenty years — the same primary-source data discipline, rebuilt for fast, self-serve software.
The answer in seconds, not hours.
Full-text search
Every label, product, and record is indexed and searchable. No scrolling through PDFs or navigating state portals.
Updated daily
Regulatory records and market intelligence refresh daily. You see what the market sees, when the market sees it.
Verifiable and citable
Primary-source data from TTB, state distributors, and direct scrapes — not inferred, not aggregated from secondhand feeds.
Start with PourLabel.
Per-seat, full access. Priced by company size. Billed annually, quarterly, or monthly. Talk to us about the WineBusiness Analytics products.